In baseball, a player described as “five-tool” is someone elite in multiple facets of the game. The Steer Agency was born after a decade in public affairs and public relations, noticing that there were gaps in the agency model. It was hard to find a “five-tool” agency that could develop a comprehensive strategic vision and then execute on all facets of the project. That’s where we come in.
From website development and SEO to high-level public affairs, our team can execute at every level and on every facet of your campaign.
A seasoned political professional, Alex began his career in the Texas House of Representatives. In 2016, he was one of the first 25 employees on the Marco Rubio for President campaign, occupying a dual role in the Advance and Political departments. His efforts helped land Rubio on the ballot in multiple states and he oversaw campaign stops of up to 5,000 people in states across the U.S.
His campaign itch extended to Missouri, where he lent his skills to a gubernatorial race, and back to Marco Rubio’s 2016 Senate re-election campaign. After the 2016 cycle, Alex moved to Capitol Hill to work for Congressman Bill Flores.
Branching into public affairs, Alex made impactful contributions to firms in both Washington, D.C., and Texas from 2017-2021. Most recently, he served as the Regional Communications Director for the Western U.S. at the Republican National Committee, overseeing the communications strategy for 16 states and the territories.
A 2014 graduate of Texas A&M University, Alex holds a B.A. in Political Science with a minor in History.
Working with a billion-dollar solar energy company, we developed a strategic communications rollout for a major investment in Texas.
The solar farm was set to be the largest renewable energy investment in the Lone Star State to that point. The goal was to shift the conversation around solar energy in red states.
Our communications strategy resulted in stories landed in The Wall Street Journal, CBS Evening News with Nora O’Donnell, Axios, Bloomberg, industry publications, local outlets, and many more.
The announcement garnered pickup from 67 unique outlets with a potential audience of 90 million people, and achieved 6.37 million impressions in the days following the announcement.
A growing navigational boating app partnered with The Steer Agency for a flash communications strategy to capitalize on a viral TikTok.
Advising the app’s team, our strategy helped land multiple nationally televised interviews for the founder on outlets such as CBS This Morning and CNN.
The viral moment was also covered in The New York Times, Washington Post, Newsweek, many local outlets and internationally by The Independent.
The TikTok garnered 30 million views and comments from multiple celebrities, and with the help of The Steer Agency, the story was seen by millions in the United States. In the wake of the media blitz strategy, the app grew by over 300,000 downloads.